Services & Methodology
Every engagement starts with the same question: what do you want your brand to make possible?
From a focused brand foundation sprint to a full-year strategic partnership, each program is built around your goals, your timeline, and the transformation you're ready for.
How I work.
I don't offer cookie-cutter packages. Every client engagement is scoped around what you actually need — not a template. That said, most clients fall into one of three programs. Here's what each one looks like.
Brand Foundation Intensive
For founders and executives who need clarity, fast.
A focused six-week engagement designed to excavate your authentic positioning, define your brand narrative, and build the messaging framework you'll use everywhere. You'll leave with a complete brand foundation — not just ideas, but a system you can actually use.
What's included
- Brand positioning audit and competitive landscape review
- Core narrative and messaging framework
- Bio suite (short, medium, long-form)
- LinkedIn profile overhaul
- Visual identity direction brief
- 2 x 90-minute strategy sessions per week
Ideal for
First-time founders, executives in transition, or anyone who has been winging their brand and is ready to get serious.
Brand Architecture Program
For entrepreneurs ready to build a brand that compounds.
The full build. Over three months, we go from brand foundation through content strategy, platform presence, and visibility architecture. This is the program for clients who want to do the work properly — and see real results within the engagement.
What's included
- Everything in Brand Foundation Intensive
- Content strategy and editorial calendar
- Platform-specific presence build (LinkedIn, Instagram, or podcast)
- Speaking and media positioning
- Thought leadership content framework
- Weekly 60-minute strategy sessions
- Unlimited async support via voice memo
Ideal for
Entrepreneurs and executives who are ready to invest in their brand as a long-term business asset and want hands-on support through the build.
Strategic Brand Partnership
For leaders who want a brand strategist in their corner.
An ongoing strategic partnership for clients who want consistent, high-level brand thinking applied to everything they do — from major launches and media opportunities to day-to-day messaging decisions. Think of it as having a Chief Brand Officer on call.
What's included
- Everything in Brand Architecture Program
- Monthly brand strategy sessions
- Real-time messaging and positioning support
- Launch strategy and execution support
- Media and speaking opportunity review
- Quarterly brand audits and recalibration
- Priority access and direct communication
Ideal for
Established entrepreneurs and executives who are scaling, launching, or navigating a significant transition and need a trusted brand partner.
The Process
What working together actually looks like.
Discovery Call
We start with a 45-minute conversation to understand where you are, what you're building, and whether we're the right fit for each other. No pressure, no pitch.
Brand Audit
Before we build anything new, we assess what already exists — your current positioning, your digital presence, your messaging, and the gap between how you see yourself and how the world sees you.
Foundation Work
The deep work. We excavate your authentic positioning, define your brand narrative, and build the strategic foundation that everything else will be built on.
Build & Amplify
With a clear foundation in place, we build your brand expression and deploy it across the channels that matter most for your goals — with a strategy for compounding visibility over time.
Common Questions
Do you work with clients outside the US?
Yes. I work with clients globally. All sessions are conducted via video call, and I've worked with clients across North America, Europe, and Asia-Pacific.
How do I know which program is right for me?
We figure that out together on the discovery call. I'll ask about your goals, your timeline, and your budget — and recommend the engagement that makes the most sense for where you are.
What's the investment?
Programs are priced based on scope and duration. The Brand Foundation Intensive starts at $4,500. The Brand Architecture Program starts at $12,000. Strategic Brand Partnerships are priced on a retainer basis. We'll discuss specifics on the discovery call.
How quickly will I see results?
Most clients report a meaningful shift in clarity and confidence within the first two weeks. Measurable external results — inbound inquiries, speaking invitations, media opportunities — typically emerge within 60–90 days of launching the new brand.
Not sure where to start? Start with a conversation.
Discovery calls are complimentary and limited. If you're ready to take your brand seriously, let's talk.